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London Excel Event

Months of preparation for leading hairdressing event in London Excel event, the most international fair of the sector, that brings together thousands of professionals that look for the latest innovations, trends, and energy.

Artero offered this spectacular stand, which took more than 5 months of meticulous work to ensure that nothing was missing; 200mts of product exhibition, sales, audiovisuals, and a magnificent stage on which more than 15 professionals and 40 models.

The event

The doors opened at 10am, like marathon day on Madrid’s Gran Via, the pavilion was filled to capacity.

Professionals from all over the world passed through our space to the rhythm of “Criminal PTAZETA || BZRP». The shows were non-stop, offering upcoming trends and techniques for 2022 from very individual, iconic, and promising young hairdressers: Ashley Gamble; Eric Way, Salon International South Africa Salon Manager/Owner of the Year Award 2020; Jonathan Andreu, multi-award-winning celebrity hairstylist; Rodelas, Figaro Prize and winner of the Visionary Awards 2019 London; Gavin McIntyre, British Hairdressing Business Awards Salon of The Year 2 Finalist 2020; among many other great professionals who participated over the course of the 3 days.

Scissors did not stop moving and clippers did not stop buzzing, proof that top-class professionals enjoy excellent tools.

Particularly noteworthy were the new FUSION CURVY scissors, the only scissors specifically for curly hair, the RADIANT scissors, designed for texturizing, feathering, and shaping, and the very trendy EXAKTA scissors, with sizes from 4.5 inches, a meticulous tool that is always in demand for its size and precision.

The stage was full tilt and the sales team too, they were advising and explained the quality and differences of Artero scissors and clippers. As a culmination and to thank those who visited Artero, we offered a 3×2 deal, so there was no reason not to take away a super set of scissors, clippers, or brushes at a fantastic price!

Thanks, London, for the welcome, thanks to all the artists who shared their experience on our stage, and a thousand thanks to the best ambassadors of our brand, those of you who love and so highly value Artero.

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